ORGANISATION
Beiersdorf have been in the skin care business for more than 130 years. It is known for its leading international skin care brands, including NIVEA, Eucerin, Labello, 8×4 and Hansaplast/Elastoplast. Over the years, we have built a bond of trust by being close to our consumers and developing innovative skincare brands tailored to their needs. We work as one global team, with one focus: Making sure people feel good about themselves, everywhere in the world and every day. Our aspiration for the future is to become the number one skincare company in the world. To maintain our growth, we offer broad responsibilities and challenging tasks, enabling our people to raise the bar in all fields of our business – every day right from the start.
Currently we are looking for a:
KEY ACCOUNT & E-COMMERCE MANAGER
POSITION
As Key Account & Ecommerce Manager Derma /Hansaplast you will be part of driving and implementing the sales and e-com strategy in The Netherlands for the pharmacy brands. The main purpose is to achieve short, mid and long-term commercial objectives of the (Derma) Pharmacy team, develop, implement and manage a customer account & commercial strategy at the traditional pharmacy trade (wholesalers & chain retailers) and in E-commerce & New Business. You will report to Susanne de Kleijn, Business & Sales Manager Pharmacy Netherlands.
KEY RESPONSIBILITIES:
Customer Strategy:
- Implementing and executing customer strategy & account plans to gain distribution, brand market share, sales margins, and customer contribution targets;
- Improve the online presence of our brands and drive sales at the different online retailers;
- Responsible for key launches, activations & the implementation of retailer media campaigns (in close collaboration with marketing, sales and digital teams);
- Develops, formulates and executes the customer investment and sales strategy that meet both short and long term country business objectives in cooperation with the Business Leader NL.
Business Strategy & Planning:
- Develop and execute a sales and customer-marketing, annual, medium and long term plan that ensures the delivery of brand, category and customer objectives with efficiency & excellent execution;
- Annual negotiations: implement a joint business plan on yearly basis & controls the customer TTC system in line with the strategy;
- Ensures the delivery of the agreed monthly business forecast and provide on a weekly basis details of any variance to the forecast. Monitor sell out figures and the local execution of pricing, promotions and POS excellence;
- Prepare and implement a promotional customer plan, in alignment with business lead & marketing and ensure the successful implementation of the agreed customer list price;
- Ensure a broadly-based positive business relationship across the customers with formal customer reviews happening regularly to ensure an integrated business to business relationship. Builds excellent customer relationships on an individual basis;
- Maximizes the accessibility of Beiersdorf products at the Pharmacy. Align with the Shopper- & Customer Marketing manager to achieve the objectives.
E-Commerce & New Business:
- Drives e-Commerce growth as substantial part of the Derma growth strategy;
- Handles the eCom relationships, builds collaborative growth plans and aligns with Business lead & Marketing on activities to drive conversion to the Derma eCom players;
- Identify new E-commerce trends and opportunities to build our online presence;
- Processing and analyzing of online data received from the customers;
PROFILE CANDIDATE
EDUCATION AND EXPERIENCE
- Master Degree (Business, economics, digital);
- Relevant work experience in a commercial role as Key Account Manager, E-commerce specialist in FMCG;
- Digital native with a passion for e-commerce;
- Fluent in Dutch & English.
RELEVANT COMPETENCIES
- Demonstrate strong communication and interpersonal skills with the aptitude of building relationships with professionals on all organizational levels;
- You have a winning mentality and you are performance & result driven while staying customer focused;
- Demonstrate strong abilities in analytical, commercial & strategical thinking;
- Accurate, well organized and pay attention to details;
- Show an agile mindset towards change & problem solving skills;
- Pro-active, creative, and output-driven;
- Strong communication skills, written and verbal.
