Sunstar

SUNSTAR is a leading Japanese family-owned business founded in 1932 with a special commitment to mouth and body health. SUNSTAR’s holistic convictions are rooted in the heartfelt experiences of its founding family.  Today it offers products and services to customers in more than 90 countries around the world. The consumer business division has an oral care footprint across toothpaste, mouthwash, toothbrushes, interdentals and dental treatment that spans the globe under the GUM consumer brand. SUNSTAR pioneered research on the connection between oral and systemic health, casting a light on this crucial relationship. It was also the foundation for SUNSTAR’s mission ‘Help people everywhere lead better, healthier lives’  based on the true conviction that a healthy body starts with a healthy mouth and their  goal is to elevate oral care routines into mindful health rituals.

In the Benelux, SUNSTAR is operating in the oral care business with the brands G.U.M and the local brand O7 Active. Products are sold via a multichannel strategy in drug, pharma, food retail and online. Medical endorsement via dental professionals is an important driver for success. The organization is currently in a transformation phase to achieve its global ambition of relentlessly grow GUM Brand across Europe. Marketing – both for dental professionals and consumers – is done locally with a strong support of the HQ  based in Switzerland. The local organization is based in Naarden.