ORGANISATION
Jack Link’s family owned and value driven business is dedicated to crafting protein-packed snacks that are loved by consumers worldwide. The company’s array of brands include some of the fastest growing and innovating protein snack brands such as Jack Link’s, BiFi and Peperami. The spacious and modern Jack Link’s EMEA headquarters is located in the vibrant Amsterdam Houthavens, and includes a highly international team, with more than 25 different nationalities. Jack Link’s EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks. In their fast-paced, international office in Amsterdam we are looking for a highly capable:
BRAND MANAGER JACK LINK’S
POSITION
We’re looking for a commercially minded and creative Brand Manager for the Jack Link’s brand, based in the Netherlands, to support the growth of our brand across key European markets – with a focus on either the UK or Germany, depending on your background and experience. Your goal is to grow the Jack Link’s brand in these countries by co-developing and executing the brand marketing plan (incl. innovation co-development and market implementation); leading consumer-lead initiatives to increase brand awareness, relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the Jack Link’s brand, Diana Visser.
RESPONSIBILITIES
- Implement brand strategy and brand positioning and evaluate effectiveness;
- Grow the brand while educating on the benefits of the category;
- Set up activations/engagement plans for the Jack Link’s brand to achieve brand and commercial goals;
- Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns);
- Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams;
- Work closely with Category management, Shopper and Sales teams to deliver strong consumer-centric propositions and through-the-line communications;
- Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets;
- Support Shopper Marketing & Sales teams with necessary market, brand and product information;
- Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications;
- Manage marketing budgets within guidelines;
- Benchmark and understand competitor & market best practices.
PROFILE CANDIDATE
EDUCATION AND EXPERIENCE
- Relevant years of experience (leading) FMCG marketing, with a focus on brand management including both communications, activation, portfolio management & innovation development and launches;
- Project management & cross functional team working;
- Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns;
- Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration;
- Market knowledge/track record in the FMCG environment in the UK or Germany, ideally also with experience in establishing new brands/new categories.
RELEVANT COMPETENCIES
- Strong planning and prioritisation skills;
- Apply business insights and knowhow;
- Strong communication skills;
- Identify business driver and set into action;
- Project-management, manage complexity;
- Strategic thinker, strong executer and creative solver;
- Action oriented and able to influence others through clear and concise communication;
- Highly self-motivated, resilient and agile.
