ORGANISATION
Jack Link’s family owned and value driven business is dedicated to crafting protein-packed snacks that are loved by consumers worldwide. The company’s array of brands include some of the fastest growing and innovating protein snack brands such as Jack Link’s, BiFi and Peperami. The spacious and modern Jack Link’s EMEA headquarters is located in the vibrant Amsterdam Houthavens, and includes a highly international team, with more than 25 different nationalities. Jack Link’s EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks. In their fast-paced, international office in Amsterdam we are looking for a:
SENIOR BRAND MANAGER BIFI
POSITION
Grow the BiFi brand in the Netherlands by co-developing and executing the brand marketing plan (including innovation development and market implementation); leading consumer-lead initiatives to increase brand relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the BiFi brand EMEA Johannes Muller.
RESPONSIBILITIES
- Develop and implement brand strategy and brand positioning and evaluate effectiveness;
- Set up marketing plans for the BiFi brand to achieve brand and commercial goals;
- Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns, Media);
- Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams to ensure delivery of new products on time in full;
- Work closely with Category management, Shopper and Sales teams to deliver strong consumer-centric propositions and through-the-line communications;
- Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets;
- Support Shopper Marketing & Sales teams with necessary market, brand and product information;
- Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. spontaneous awareness, relevance, meaning, portfolio, pricing, and communications;
- Manage marketing budgets within guidelines;
- Benchmark and understand competitor & market best practices.
PROFILE CANDIDATE
EDUCATION AND EXPERIENCE
- University Bachelor / Master Degree;
- Relevant experience in FMCG marketing, with a focus on brand management including both communications, portfolio management & innovation development and launches;
- Project management & cross functional team working;
- Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns as well as Media planning;
- Proven track record in launching NPD from ideation to execution in market, delivering sales growth through retail channel (mainly) and petrol;
- Briefing and managing external agencies, including negotiation & budget control (media agency & social agencies focus);
- Insights collection, analysis and bring results into action;
- Market knowledge/track record in the FMCG environment in the Netherlands.
RELEVANT COMPETENCIES
- Strong planning and priorisation skills;
- Apply business insights and know how
- Strong communication skills;
- Identify business driver and set into action;
- Project-management, Manage complexity;
- Strategic thinker, strong executer and creative solver
- Customer/consumer focused;
- Action oriented and able to influence others through clear and concise communication;
- Highly self-motivated, resilient and agile;
- Required language skills: fluent Dutch and English;
- Profound working experience in the Dutch market.
