Partner in Pet Food

Partner in Pet Food (PPF) is an innovative, leading European pet food producer, supplying over 470 customers, including major grocery retailers, supermarkets, specialized pet shops, and veterinarians in the 40 markets in which it operates. PPF is the second largest producer of Retailer Brand wet and dry pet food in Europe, offering a full range of high quality cat and dog food products including dry, cans, pouches, semi moist, snacks and cat milk. The share of PPF’s branded products, which include Bozita, Shelma and Reno, is also continuously increasing, with that trend expected to continue. Their private label products are sold out through the Netherlands, including all large retailers and discounters.

With a very high service level and quality/price ratio in every market amongst private label producers, they achieve the same KPI’s as the major global branded market leaders. And they aspire to become the undisputed number one. Innovation is key for the company. Their newest additions are influenced by trends in human food like, grain free products, more fresh and natural ingredients and focus on sustainability.

The company culture is characterized by flexibility, cost efficiency, quick problem solving and high performance. The company’s core values are: integrity, openness and honesty.