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Fit for Free / SportCity

Fit For Free and sister brand SportCity keep their members fit and healthy in more than 120 fitness centers throughout the Netherlands. Olympus Investment, the company behind Fit For Free and SportCity, aspires to become a state-of-the-art health and fitness platform.  After the recent acquisition in 2018 by Bencis Capital Partners, a new management team has started building the organization of tomorrow to realize this ambition. An important element in this is the vision on “digital fitness”.

Fit For Free and SportCity strive not only to provide the customer with an excellent experience in the fitness centers, but also to add value to the customer’s everyday life and health goals beyond those centers.