ORGANISATION
At Nomad Foods, we are excited to be into our 5th year of consecutive growth. Our portfolio of iconic brands, which includes Birds Eye, Findus, Iglo, Aunt Bessie’s and Goodfella’s, have been part of consumers’ meals for generations. In the Netherlands we are well known for one of our oldest hero’s: Captain Iglo. But we are more than that! At Iglo, it’s our mission to serve the world with better food. At the heart of what we do every day is making the food we produce better; better for our consumers and better for the planet. We make products that are the centre of everyday family mealtimes and with a strong presence in fish and vegetables we can – & will – lead the change to a sustainable diet.
With 19 world class manufacturing sites and over 8000 colleagues globally, we are well positioned to fulfil our company purpose. We at Nomad have exciting plans to continue to grow organically, whilst pursuing strategic acquisitions and continue to build a best-in-class food company.
Currently we are looking for a:
SENIOR BRAND MANAGER
POSITION
As a Senior Brand manager you are responsible for the management of the Fish Category, which means that you develop and execute the 1 to 3-year business strategy for the category and own your portfolio P&L. You will also lead the cross-functional Fish team where you close the collaborate with one of our Key Account Managers and a Category manager to drive growth within your category. You will report directly to Becky Nascimento (Marketing Director).
RESPONSIBILITIES:
Product relaunch and innovation
In this dynamic market we stay up-to-date by continuously innovating and relaunching products. In order to lead this for the Fish category, you will be:
- Deep diving into customer strategies, category and shopper insights in order to develop customer sell-in material.
- Building relationships with other categories within Nomad Foods in order to leverage best practice and get involved with cross-market projects as required.
Communications
To reach our customers in-store and online a strong communication plan needs to be in place. Your responsibilities will include:
- Making media choices in line with our communication and brand strategy and understanding decisions based on scenario planning and commercial objectives.
- Taking full responsibility for the creative development of all media touchpoints which include TV, Radio, Digital and PR.
- Developing an impactful and integrated activation plan which optimises the marketing mix and provide agencies with regular feedback to support the creative process.
In-store excellence
Understanding the consumers perspective and choices are an important part of your job. Therefore, you will be working on the following:
- Understanding the packaging briefing process and creating the packaging with a creative agency for in-market execution.
- Monitoring the on-going Fish business performance in close collaboration with our Category Management team. Together, you identify opportunities and make recommendations for range optimization.
- Understanding the target shopper, the shopper needs and the decision making hierarchy along with key triggers and barriers to frozen.
PROFILE CANDIDATE
QUALIFICATIONS AND PREVIOUS EXPERIENCE
- Significant years of experience/ successful track record in Consumer Marketing in FMCG;
- Relevant Academic Degree;
- Experience in locally driven brand management
RELEVANT COMPETENCIES
- Ambitious, enthusiastic & passionate team player
- High attention to detail, pro-active thinking & decisive;
- Creative and strategic mindset with excellent communications skills in English, Dutch is a plus;
- Organised, ability to work under tight deadlines, while being flexible;
- Excellent IT skills- Microsoft office, Nielsen.
