ORGANISATION
At Beiersdorf NV we are responsible for the marketing and sales results of international skin care brands like Hansaplast, Eucerin, NIVEA, Nivea for Men and Labello. Located in Amsterdam we employ approximately 80 driven and talented employees across (Sales, Marketing, Supply Chain, Finance and HR). Together we work hard, with speed and passion to realize our ambitious commercial targets.
That’s why we are currently looking for a:
REVENUE GROWTH MANAGER
POSITION
In this role you are responsible to make sure that Beiersdorf will sustainably grow in the future. This means creating win, win, win situations for Beiersdorf, Retailers, and Shoppers through an analytical & systematic approach. You will strengthen the RGM strategy on both brand and customer level by effectively monitoring and evaluating assortment, promotions, pricing & investments. This has to lead to clear recommendations for opportunities to grow the business. You will have a steering role in setting up the customer price/promotional plan, and you will make sure that Beiersdorf remains competitive in the market. This is done by continuously tracking the competitiveness against external price/promo KPI’s & internal financials KPI’s in order to achieve MS%, NS & Profit. You will report to Robert van Kampen (Lead Shopper & Customer Marketing Personal Care).
KEY RESPONSIBILITIES:
Promotions
- Develop, propose & agree the annual overall & category promotional strategy of Beiersdorf, both on brand and retailer level;
- Co-ordinate & influence the development of promotional plans with our customers which reflect the desired strategy, budgets, timings, mechanics and frequency to ensure the delivery of key brand and retailer promotional objectives;
- Periodically in contact with our customers to evaluate promotions, sharing best practices in order to further strengthen our promo strategy;
- Evaluate promotional performance (internally & externally) of Beiersdorf & competition. Translate insights, trends, and learnings into clear recommendations to improve brand, retailer, sales/profit performance;
- Pro-actively share learnings with Marketing, Sales, Shopper & Customer Marketing, and Sales forecasting as appropriate;
- Challenge other departments by providing these insights & data to identify gaps/opportunities.
Pricing
- Evaluate current pricing strategies and define areas for improvements;
- Constantly track competitor pricing and translate insights/learnings into clear recommendations for Beiersdorf;
- Develop in close co-operation with Marketing, Category Management, Sales & Finance the pricing strategy of new products;
- Co-create with Sales sell-in stories regarding pricing strategy.
RGM Opportunity Identification
- Lead the RGM category deep-dives in which a multi-functional works together with the goal to identify growth opportunities on Assortment, Promotions, Pricing, and Investments;
- The deepdives will result into strategic priorities, which will be presented to the local management team;
- Steer follow-up of the opportunities by facilitating and leading the follow-up meetings.
PROFILE CANDIDATE
EDUCATION AND EXPERIENCE
- Master Degree in Business Administration, Economics-, Finance-, or Marketing related field;
- Professional experience, preferably in FMCG;
- Professional experience in category management, finance, sales or supply chain.
RELEVANT COMPETENCIES
- Strong analytical and strategic thinking;
- Advance in Microsoft Office & Excel (ao Power BI);
- Pro-active;
- Performance driven;
- Customer oriented;
- Sees change as an opportunity;
- Excellent influencing, communication (verbally & written) and presentation skills;
- Team player;
- Strong financial understanding.