ORGANISATION
Hello, we’re innocent, and we’re here to make it easy for people to do themselves some good (whilst making it taste nice too). We want to leave things better than we find them, taking full responsibility for the impact of our business on society and the environment, and trying to move our impacts from negative to neutral or (better still) positive. That’s why we have become a B Corp in 2018, which is a group of businesses that want to be a force for good.
innocent is one of the (fastest growing drinks brand in Europe. With offices in London, Paris, Amsterdam, Milano, Madrid and many others, we are looking to become an even bigger company. The “BLINI” countries (= BNL + Italy + Iberia) are parts of one out of the 3 innocent Regions in Europe, they are managed from the Amsterdam office. They have grown significantly over the last few years: we have strong positions on the chilled juice and smoothie categories in the Netherlands, in Belgium and also on the Italian and Iberic markets that we opened a couple of years ago.
Therefore, to support this growth and to expand our regional marketing team, we are looking for a bright and energetic:
MARKETING MANAGER BENELUX, ITALY & IBERIA
POSITION
As our Brand & Portfolio Lead, you will be fully responsible for building the best brand plan to achieve our objectives and driving your team to deliver at its best. You will be based in our brand-new office in the heart of Amsterdam, you will report into the regional Marketing Director, Eline Madrona Baudron, and you will manage a multicultural team of 6 people. You will also be working closely with local and international colleagues. You will be owner of; the 3year strategy for your markets, 1year plan building, alignment and execution baes on European and regional plans & Marketing budget management based on an approved brand plan.
KEY RESPONSIBILITIES
- Make the annual plan happen flawlessly, Marketing being a lead-function in business;
- Align your local peers to the 3y/1 y strategy and plan;
- Monitor brand performance in your countries and recommend intervention where and when required;
- Identify and prioritise market opportunities, threats and consumer jobs to be done for the brand in your countries;
- Localize France and Group campaigns and/or material the best way;
- Set direction for the team and help them perform and develop;
- Partner with the other marketing functions in the region, local finance, and local sales teams.
PROFILE CANDIDATE
EDUCATION AND WORK EXPERIENCE:
- You already have a complete & successful experience in a marketing role in FMCG
- You speak Dutch fluently and have proficiency in English; speaking French would be the cherry on the cake.
RELEVANT COMPETENCIES:
- You master brand strategy thinking and deliver best in class plans and activations;
- You get solid business acumen and quickly get the full picture;
- You make high quality recommendations with clear J2BD articulation and impactful narratives;
- You can make a 6 people team flourish and grow;
- You work in a collaborative way with peers;
- You are comfortable with change, ambiguity and complexity.