SUNSTAR is a leading Japanese family company operating in the business sectors of oral care, health and beauty, safety, and environment. SUNSTAR strives to provide products and services that help people everywhere achieve better health and a better quality of life. In the Benelux, Sunstar is operating in the oral care business with brands like G.U.M and O7 active. Products are sold via a multichannel strategy in pharma, drug and food retail. Medical endorsement via dental professionals is an important driver for success. Marketing – both for dental professionals and consumers – is done locally with a strong support of the HQ office, based in Switzerland. The local organization is based in Naarden.

SUNSTAR has a portfolio of market leading brands in the Benelux markets. The marketing strategy should lead to an expansion of the portfolio towards a full oral care brand with a profile to ‘healthy living’. Building brand awareness will be key for this and there is a strong commitment to make this happen. The company operates with a digital-first strategy.

Currently we are looking for a:

                                                                                                             DIGITAL MARKETING SPECIALIST


We are looking for an independent, enthusiastic and proactive Digital Marketing Specialist to join our Benelux Marketing team. He/ She will define and manage the communication and marketing campaigns for the digital platforms, manage the social media plan and support the general digital transformation inside the company. The Digital Marketing Specialist reports to Olga Dragoiu (Marketing Manager Benelux).

A challenging role in a company that is transitioning towards more consumer-centricity and digital-first. You will have the opportunity to make a difference. An ideal position for a hands-on marketer with a can-do-mentality!


  • Definition and management of communication and marketing campaigns B2C and B2B on digital platforms; media agencies management in relation to that;
  • Tracking and Analysis of different campaigns’ and company’s digital properties’ performances (Analytics);
  • SEO / SEA strategy definition, implementation and optimization, in coordination with digital partners;
  • Management of Benelux digital eco-system; Social Media platform, CMS, Newsletter and Campaign tool, Analytics either directly and or with the support of an agency;
  • Management of Social Media Plan (Facebook, Instagram, LinkedIn, YouTube) coordinating agencies, including the definition of editorial plan, community management, media plan and monitoring;
  • Creation and/or adaptation of digital assets for company’s digital platforms (owned), ie social network assets, banners, landing pages, websites;
  • Digital PR agencies management;
  • High involvement/integration in the definition of company’s 360° Communication campaign (not only digital);
  • Regular collection and sharing of trends and innovation in digital marketing; competitor’s activities monitoring in digital environment;
  • Supportive in digital transformation trend inside the company.



  • Bachelor or Masters Degree, preferably in (digital) Marketing;
  • Relevant digital marketing experience, preferably in FMCG / multinational environment;
  • Familiarity with Marketing Technology; CMS, Marketing Automation, personalization, and A/B testing;
  • Knowledge of Adobe Marketing Cloud is a plus.

RELEVANT COMPETENCIES                                             

  • Independent, hands-on and results oriented;
  • High level skills in planning and analysis are needed: business-to-objective mindset;
  • Proactive and strong hands-on mentality;
  • Organized and methodical approach;
  • Fluent in Dutch and English, written and spoken;
  • Willing to travel to HQ 1-2 times a year.