Spin Master is a leading global children’s entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol, Bakugan, Kinetic Sand, Purse Pets & Rubik’s Cube, and is the global toy licensee for other popular properties like Gabby’s Dollhouse, Harry Potter, Monster Jam and Batman. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca and Sago Mini brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With 26 offices in close to 20 countries, Spin Master employs more than 2,000 team members globally.  Currently we are looking for a:

                                                                                                                                 BRAND MANAGER BENELUX


The Brand Manager Benelux will be part of the Benelux Marketing Team based in our Amsterdam office, working on marketing execution and promotional activities of Spin Master’s brand portfolio. A hands-on role that will challenge to manage a diverse group of brands working with cross-functional peers. The Brand Manager reports to Sylvia Huibers (Marketing Manager Benelux). The Benelux Marketing Team nsists of 1 Marketing Manager, 1 Sr. Brand Manager, 2 Brand Managers and an E-commerce Content Specialist.


  • Develop and manage the marketing plan for the assigned brands, including brand and product marketing strategy, product positioning, packaging strategy, creative strategy briefs, market research and consumer insights, advertising, in-store POP, public relations, licensing relations, e-comm, and targeted consumer/trade outreach and promotions;
  • Work closely with media agencies to develop and execute marketing plans. Where appropriate, work closely with licensors to drive the growth of the licenses across the region;
  • Forecasting closely work with Supply/Demand Planners and Sales Team to review and implement monthly changes as part of Forecasting Reviews;
  • Manage the financial aspects of a portfolio of the brand, including costing and pricing, P&L, budgeting, SKU rationalization and profitability analysis;
  • Identify desirable new business opportunities and market expansion potential by conducting sales and marketing competitive analysis of current and potential business. Analysis to include licensing opportunities, channels of distribution and sales targets, pricing for each class of trade, industry standard margin requirements, market definition, promotional spending requirements and consumer benefits/needs;
  • Participate in sales presentations for large retailers and provide sales tools supporting successful sell in of the brands;
  • Manage close collaboration with marketing, sales, supply/demand and finance teams.



  • Masters Degree in Marketing /Communications/ Business;
  • Relevant marketing experience ideally in the Toy Industry, other kid-related industries (for example toy retail or kid licensing – marketing/licensing/entertainment business) or FMCG;
  • Working knowledge of a variety of marketing tactics from media, in-store and consumer promotions;
  • Direct experience with the full product development cycle, with a track record of thriving in a growth oriented and changing environment;
  • Experience managing multiple projects at once in a fast paced, entrepreneurial environment;
  • Strong knowledge of software including: MS Windows, Word, Excel, PowerPoint;
  • Native in Dutch & Fluent in English.

RELEVANTE COMPETENCIES                                             

  •  Strong marketing acumen, experience of development and execution of strong marketing plans, with a proven track record of brand equity growth and strong sales results;
  • You have strong project management skills and know how to manage multiple projects at hand without losing details of each project out of sight. You have experience of realization of complex marketing projects under pressure, on time and within budget;
  • You combine creative mind with strong analytical skills; you love working with Excel, and know that numbers are as important in effective marketing as a creative plan;
  • Proactive and a result-driven person, who loves to learn and exceed expectations (of those around and first of all, of yourself). You simply get things done. No-nonsense;
  • Team player and are willing to succeed together in a friendly and fun collaborative environment. You are open to learn from your colleagues and share the knowledge with your team members to ensure we grow together;
  • You are a real relationship builder and ideally have experience working in a complex matrix set-up, working successfully with multiple stakeholders across cross-functional teams and geographies, and customers across multiple markets;
  • Highly culturally-sensitive and tactful person, who has travelled the world and/or worked in an international environment and has a deep respect to different cultures;
  • Stress resilient, ready to be challenged and ready for a new exciting challenge;
  • Proven ability to do whatever it takes to get the job done while continuously taking initiate and pushing projects forward under tight deadlines;
  • Passionate about creative excellence and willing to drive self and others to achieve “magic;”